New York City FC Collaborates with Alcohoot

Ralph CotranNew York City Football Club, is the newest sports team to join the legendary NY sports family, and play in Yankee stadium for the foreseeable future. The newest Major League franchise has taken US soccer by storm, and are expected to play at least three seasons. NYC FC’s roster has been stacked to the nines with well known players such David Villa, Andrew Jacobson and Sebastian Velasquez.  Along with others, these players will be competing with other Major League teams, making this the 21st addition to MLS. 

Not long after their arrival, NYC FC announced their collaboration with Alcohoot- a smartphone app that acts as a breathalyzer in order to help people check their blood alcohol content (BAC)  before driving or engaging in dangerous activities. During the FC matches, Alcohoot will be showcasing “last call” reminders to people in the stadium in order to promote responsible drinking and remind everyone to not drive if they have been consuming large amounts of alcohol. This initiative is meant to remind sports fans to act responsibly after a long day of drinking. NYC FC’s President, Tom Glick,  is proud of this partnership and believes that it will be a great way to reach out to large quantities of people at once, especially during a weak moment they might be experiencing. 

The collaboration between Alcohoot and NYC FC will go even further in setting up booths at soccer matches and remind fans to plan accordingly when getting home. Alcohoot success has also been recognized by the tech industry, and was the receiver of the 2014 Red Dot Award for Product Design. The device has been registered and approved by the FDA and will continue to improve its technology in order to promote safety through mobile devices. 

For more information visit: http://www.kten.com/story/28665543/alcohoot-kicks-off-new-partnership-with-new-york-city-football-club